[Atelier Numérique – BFM Business] Frenchweb # 10 start-up column: FlagFriend

by bold-lichterman

Published by Flagtory, FlagFriend is a geolocated gaming platform, a sort of “gaming Foursquare”.

Created by Olivier Gatelmand and Raphaël Agneau de Selve in Lyon, today one of the three startups of Neuilly Lab, FlagFiend was launched in beta six months ago before unveiling a new version on the occasion of LeWeb’11 (Android / iPhone).

Atelier Numerique BFM Business Frenchweb 10 start up column

Simple games (quizzes, educational games, chance games) are offered in games of one minute maximum to “capture” places within a radius of 350 meters. On FlagFriend, you challenge people around you to participate in a weekly competition to become the number 1 in your neighborhood. In the process, we earn points that can turn into gifts such as vouchers.

The business model is based on several sources of income: local advertising obviously, games organized around a neighborhood business or on behalf of a nearby business, the purchase of personalization items for your avatar or even the possibility of playing beyond the free zone of 350 meters.