Google has just finalized the acquisition of Moodstocks, object recognition application via mobile. With this operation, the Mountain View firm is adding a string to its bow in its palette dedicated to artificial intelligence. Financial details of the transaction were not disclosed by the American group.
Founded in 2008 by Denis Brulé and Cédric Deltheil, the Parisian start-up Moodstocks has developed technology for smartphones allowing them to recognize objects. The device’s camera then turns into a scanner to identify objects in real time, especially in a window or in a store. In 2004, the company acquired Modaclic, a platform for listing clothing items from magazines with a view to purchasing them.
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Now in the bosom of the American giant, Moodstocks is preparing to join Google’s Parisian R&D center. The arrival of the French start-up comes in line with Google’s maneuvers to improve in the deep learning sector, in particular to refine searches in Google Photos. “We have made great strides in terms of visual recognition», Notes Vincent Simonet, head of the R&D center of Google France, on the french blog of the American firm. Before adding: “But there is still a long way to go in this area. And this is where Moodstocks comes in.“
With the acquisition of Moodstocks, Google confirms its ambitions in artificial intelligence. Last May, the Alphabet subsidiary unveiled Google Home, a voice assistant for the home. The latter will compete with Echo, the smart speaker from Amazon presented in 2014. For the time being, the two American groups have not planned to market these products across the Atlantic.
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