AT Internet, a web analytics specialist, reveals in a study the constant progression of mobile application traffic.
Mobile is no longer a trend and the consumption of applications is growing.
This is the finding of the AT Internet study which shows that 75% of applications have increased traffic, between September 2012 and September 2013, while 60% of websites record a drop in traffic.
50% of applications see their traffic increase by 46%
The decrease in website traffic observed was 4.4% on average in France over the third quarter. A decrease which progresses from quarter to quarter.
Conversely, the use of applications is greatly increased, climbing to + 60.8% over the reference period (September 2012 vs September 2013).
Almost one in four applications saw its traffic double in one year.
In France, 6 million tablets were sold in 2013, an increase of + 65% compared to last year. 16 million smartphones were sold this year, including 3 million 4G connected (source GFK).
Consult the study: