Available for a month on the App Store, Staround is a free iPhone application that allows you to quickly consult your friends’ opinions on what you are going through, by sharing photos.
Concretely, at any moment, the Staround user can take a photo of what he is experiencing, sees where he meets. It is then up to him to comment, rate and geotag the snapshot so as to post it on social networks and wait for the return of his friends, who themselves can rate this photo. The user will thus be able to take into account the average opinion of his entire community.
Example: When you enter a store, you flash on a great handbag. All you have to do is take a picture of it and post it on Twitter and Facebook. Your friends can then immediately rate the bag in question (from 1 to 5 stars) and thereby influence your purchasing decision. Staround therefore fully plays the “micro-rating” card.
The concept, simple and effective, could well become a real playground for brands. Indeed, Staround presents itself as an inexpensive tool that would allow them to measure the public’s opinion on a specific product, without going through a satisfaction survey, which is less targeted and much more expensive.
Founded 8 months ago, the start-up editor of the application was among the 16 finalists of the Startup Competition at LeWeb’11. Its young founders are looking to raise between 300 and 400,000 euros in order to be able to work on the project full time and to take it internationally.