Apple vs. UE + Newmips + Charlotte Nizieux (Dynatrace) = INSIDERS
- Apple and Ireland join forces against the European Union.
- Newmips raises 290,000 euros for its bot.
- Careem, $ 350 million to counter Uber in the Middle East.
- 1 in 4 American unicorns has a Chinese investor among its shareholders.
- Neck-to-neck mobile apps and sites for advertisers.
- Nominations: Charlotte Nizieux, Adrianne Montgobert, Laurent Gerbet, Ziad Nakad, Victor Boury …
The European Union is not done with Apple. Sentenced to pay a fine of 13 billion euros, plus interest, to the Irish state, the Cupertino company has indicated that it will seize the tribunal of the Court of Justice of the European Union, through by Bruce Sewell, the Apple lawyer. The Brussels sanction followed a three-year investigation by Commissioner Margrethe Vestager. According to the latter, Apple would not have paid any tax in Ireland until 1991 before receiving preferential treatment thereafter.
The apple brand criticizes the European Commission in particular for not having taken into account the opinion of Irish tax experts and for having ignored the law. Bruce Sewell also claims that the European institution wanted to make Apple a symbol in the fight against tax fraud by imposing a record fine. “Apple is a practical target because it generates a lot of headlines», Explains the lawyer of the Californian company.
Dublin has decided to align itself with Apple’s position. Ireland is also vigorously contesting this fine. “The Commission exceeded its powers and violated our sovereignty“, Condemned the Irish Ministry of Finance.
Read also: What to understand about the fine of 13 billion euros imposed on Apple
The start-up Newmips, publisher of open source software solutions, has completed an initial funding round of 290,000 euros with Bpifrance and the Nouvelle Aquitaine Region. Founded in 2014 by Denis bled, Newmips is developing a “bot” capable of generating management applications for companies. The innovation lies in the absence of coding. To create an application, all you have to do is give your instructions orally or by “chat”. “The idea is to make business users autonomous by providing them with an automaton playing the role of the IT developer.», Explains Denis Bled, founder of Newmips.
This investment should allow the Bordeaux start-up to launch a cloud version in early 2017. Newmips also plans to raise funds for the second time at the end of 2017 to promote its solution internationally. To support this development, the company plans to recruit 6 people in 2017.
Careem, one of Uber’s main competitors in the Middle East, raised $ 350 million from Japanese group Rakuten and Saudi Telecom Company. Abraaj Group, Al Tayyar Group, Beco Capital, El Sewedy Investments, Endure Capital, Lumia Capital, SQM Frontier and Wamda Capital also took part in this transaction. This investment brings the valuation of the Dubai-based company to $ 1 billion. Careem specifies that this operation is the first tranche of a funding round of more than 500 million dollars.
Founded in 2012 by Abdulla Elyas, Magnus Olsson and Mudassir Sheikha, the start-up claims a presence in 47 cities across 11 countries, mainly in the Middle East, but also in Turkey, Pakistan and North Africa. With this new investment, Careem plans to launch its service in 15 new cities across Pakistan, Saudi Arabia and Egypt in December. To support this expansion, the start-up plans to create a million jobs to expand its pool of drivers in the Middle East.
Careem, Uber’s Middle East Rival, Raises $ 60 Million
Fast-growing French companies are not the only ones seeking financial support outside their borders. More than a quarter (26%) of American unicorns have at least one Chinese investor among their shareholders, according to data CB Insights.
Institutional investors, venture capital funds, or even Tech companies with excess liquidity to invest (like Alibaba, which has invested in Snap Inc., Tencent or Baidu): these investors have varied profiles. . Recently, the WeWork company, a specialist in cowroking spaces, hit the headlines with its $ 290 million Series F fundraiser, subscribed to from three Chinese investors (JinJiang International, Hony Capital and Legend Holdings). This operation came to close a round investment started in March, totaling $ 690 million.
Between mobile apps and responsive sites, advertisers seem to have trouble making their choice, according to the results of the study The major challenges of mobile marketing 2016, produced by Harris Interactive for HP Enterprise and Azetone. 81% of advertisers who took part in the survey indeed have at least one mobile site, compared to 85% in 2015, and 80% of them say they have developed at least one app, compared to 78% in 2015.
If at first glance, the mobile site seems to be more efficient: 85% of brands are satisfied with it, (against 79% for brands with a mobile app), and 23% believe that it makes it possible to reach customers effectively (against 20 % for mobile apps), companies that have developed a mobile app are nevertheless unanimous. It’s a crucial point of contact with their customers (89%), and their app has a well-defined role (84%) in relation to other points of contact. In 79% of cases, they have a transactional objective, and for 73% of the advertisers questioned, they have a CRM or community objective.
** Study carried out among 160 marketing professionals, including 101 advertisers, 40 agencies and advertising agencies, and 19 independent experts. The questionnaire was supplemented by 11 telephone interviews, carried out with advertisers, each lasting approximately one hour.
Charlotte Nizieux is promoted to EMEA Marketing Director at Dynatrace
Charlotte nizieux becomes EMEA Marketing Director at Dynatrace. She was previously in the position of Digital Marketing Manager.
Adrianne Montgobert arrives at Babbel as press officer
Adrianne Montgobert is stepping down as Public Relations Manager France at Blacklane GmbH. She joins the application Babbel and will take care of press relations. Julia Gebert succeeds him.
Laurent Gerbet becomes Director of Recycling and Recovery communications Europe at Suez
Laurent Gerbet is promoted to Communications Director Recycling and Recovery Europe at Suez. Until now, he was communication director for the Normandy Picardie Champagne region.
ContentSquare appoints Ziad Nakad vice-president in charge of relations customer
ContentSquare expands its team with the arrival of Ziad Nakad as vice-president in charge of customer relations. As part of his new functions, he will be in charge of supporting the growth of the start-up, developing its offer to be more responsive to customers.
Dentsu Consulting announces the appointment of Victor Boury as consulting director and manager
Victor Boury arrives at Dentsu Consulting as consulting director and manager. He was previously a senior consultant at Clai.
ARTE is looking for a MOA PROJECT MANAGER (M / F)
THE EUROPEAN CULTURAL CHAIN ARTE GEIE, WHOSE HEADQUARTERS ARE IN STRASBOURG, OFFERS A FULL-RATE CDD OF MOA PROJECT MANAGER (M / F).
Optimizing SEO performance on the most important keywords: writing articles, blog posts, – Contributing to the optimization and ergonomic and functional consistency of digital products taking into account the specificities of each vector
Analyze and synthesize the needs of “internal customers” and / or operational departments involved
Establish functional specifications and develop wireframes for teams in charge of graphic design and technical developments
Specify and optimize back-office characteristics (ergonomics, use-cases)
Contribute to the implementation and harmonization of personalization features (recommendations, login, favorites, newsletter, etc.)
Facilitate permanent interactions with the various interlocutors and service providers to ensure the smooth running of projects
Contribute to the follow-up of calls for tenders for the selection of external service providers
Organize the different phases of testing, receipt of deliverables and validate the functional acceptance of digital offers