Apple set to buy Beats Electronics for $ 3 billion

by bold-lichterman

[MAJ] Vivendi holds 14% of the capital of Beats through its subsidiary Universal. The group could withdraw $ 450 million (i.e. 326 million euros) by selling its shares to Apple.

The company’s streaming service is said to be of particular interest to Apple.

beats-audioApple is about to afford the manufacturer of headphones, headphones and speakers Beats Electronics for $ 3.2 billion (more than 2 billion euros) according to several American media. The firm with the apple would covet in particular the service of music in streaming which was launched this year. The acquisition could be formalized next week according to the Financial Time which specifies that it would then be the largest acquisition for the Cupertino giant, accustomed to takeovers of still uncommon technologies that it subsequently integrates into its software or product suites.

As the British daily specifies, this operation could give a sign to investors: the need for Apple to now resort to large-scale external acquisitions to continue to impact the market, more than 10 years after Steve Jobs’s iTunes that had shaken up the music industry. Subscription listening services such as Deezer or Spotify are indeed driving the greatest growth in the sector and already generate more than 1 billion in turnover according to a study carried out by theInternational Federation of Phonographic Industry published in March, growing by over 51%, thanks to more than 28 million subscribers [lire notre article sur le sujet : Deezer, Spotify… La musique en streaming génère 1 milliard de dollars de chiffre d’affaires, ndlr].

Founded in 2008 by American producer and rapper Dr. Dre and Jimmy Iovine, president of Interscope Geffen A&M Records, Beats Electronics manufactures high-end headphones and speakers. The company had received a $ 500 million investment from Carlyle in September 2013 for a valuation of over $ 1 billion.