Apple pays $ 200 million to exploit “dark data”
- Lattice Data has developed a machine learning solution to make possible, through artificial intelligence, the exploitation of unstructured data that is not usable in its raw form.
- Apple could use the American start-up’s solution to improve its Siri smart assistant.
- In the first quarter of 2017, the apple brand recorded sales of $ 52.9 billion, up 4.6%, for net profit of $ 11 billion, up 4.9% .
Apple is strengthening its position in artificial intelligence and data. The Cupertino company has indeed concluded the takeover of the American start-up Lattice Data, specialized in the exploitation of “dark data”, unstructured, unsecured and dispersed data. According to a source close to the file cited by TechCrunch, the amount of the operation is around 200 million dollars. As part of this acquisition, 20 engineers from Lattice Data joined the ranks of Apple.
Founded in 2015 by Christopher Ré, Michael Cafarella, Raphael Hoffmann and Feng Niu, Lattice Data initially developed DeepDive, a system created at Stanford to “extract value from dark data”. Over time, the company has refined its machine learning solution to make possible, through artificial intelligence, the exploitation of unstructured data that is not usable in its raw form.
An upcoming Siri overhaul?
Lattice Data’s solution is all the more essential since IBM estimates that 90% of existing data has been produced in recent years. However, 70% to 80% of this data is unstructured, making it impossible to use it for processing and analysis. Thus, the technology of the start-up based in Menlo Park can be particularly useful in solving criminal cases or progressing in medical research. It could also help strengthen artificial intelligence systems by creating more useful data flows.
It is still difficult to know Apple’s intentions with this new technology. Nevertheless, according to information from TechCrunch, Lattice Data has already discussed with companies to improve artificial intelligence assistants, like Amazon’s Alexa, which suggests that the apple brand could use the start-up’s solution American to improve Siri.
In the first quarter of 2017, Apple presented figures below expectations for the iPhone with 50.76 million units sold from January to March, against 51.19 million last year in the same period. Meanwhile, Tim Cook’s company posted revenue of $ 52.9 billion, up 4.6%, to net profit of $ 11 billion, up 4.9 %.