Apple continues its corporate offensive by partnering with SAP

by bold-lichterman

Tim Cook, CEO of Apple, and Bill McDermott, CEO of SAP. © Apple / Roy Zipstein

Apple continues its efforts to establish itself in companies. To achieve this, the American IT group announced Thursday, May 5 that it had entered into a partnership with SAP, the German company specializing in software and services for businesses. The purpose of this agreement is to develop applications based on the SAP platform and designed specifically for iOS, the operating system on Apple mobile devices. In addition, a new SDK will emerge with this initiative. This SDK will allow developers, partners and customers to build native iOS apps.

According to Apple-and-Cisco-Partner-to-Deliver-Fast-Lane-for-iOS-Enterprise-Users.html »> a partnership with Cisco in 2015. This collaboration included optimizing Cisco networks for iOS devices.

The announcement of Apple’s partnership with SAP comes in a difficult context for the Apple brand. Indeed, Apple unveiled declining revenue for the first time in ten years last month. In the first quarter of fiscal 2016, iPhone sales fell 16%, which had never happened since the smartphone was launched in 2007. At the same time, iPad sales fell by 19%. %.

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