AppFuel: a new management and monetization tool for mobile application developers

by bold-lichterman

This platform offers a recommendation system to gain new users and generate income.

Available in beta version since last december, AppFuel has just formalized its public version. It is a BtoB platform that allows developers of mobile applications to gain visibility and find a new source of income, thanks to a system of recommendations. The principle: once registered on AppFuel, developers can add a “recommended apps” option to their own apps. This promotion offered to other developers allows them either to increase their number of users thanks to a reciprocal recommendation, or to garner revenue by offering paid recommendations.

AppFuel is also a very complete management tool: it provides developers with statistics of their applications in real time, as well as a dashboard allowing them to manage all their applications at the same time.

For the launch of its activity, the start-up founded by Andrew Boos and based in Palo Alto, carried out a first fundraiser worth several hundred thousand euros. Its objective is to start working with around thirty applications.