App of the day: app recommendation for all media
Application of the day, presents itself as a new alternative multi-support awning. The platform lists many applications for iPhone, Android, or Windows Phone 7, Mac and Facebook. And, as its name suggests, each day the site highlights an application that is temporarily free or on promotion for each device.
In addition to these offers, Application du jour tries to stand out with its editorial work. Indeed, each application is tested and follows a detailed article. The apps on offer are then relayed in its daily newsletter and via social networks (Facebook, Twitter and Google+).
An approach which therefore aims to guarantee publishers and developers increased visibility to long term, beyond a simple ephemeral promotion.
On this sector, the application AppFree, available on the App Store and Android Market, has managed to carve out a good market share. Indeed, since its launch a year and a half ago, AppGratuites has generated nearly 70M downloads of other applications and has attracted nearly 2.3M users in Europe. Launched a month ago in Spain, under the AppGratis brand, the application already has 400,000 users.
Besides AppGratuites, other players also offer mobile users one free application per day. Among them are in particular FreeApps365 or AppsFire. However, unlike Application of the Day, these two services only specialize in smartphone applications, and not on all devices.