Android will equip 1.1 billion new devices in 2014, against 286 million for Apple’s iOS
Global sales of computers, tablets and mobile phones are expected to reach 2.5 billion units this year, an increase of 6.9% year-on-year, according to a study by Gartner. Cell phones alone should represent 1.9 billion copies sold thanks to the rise of entry and mid-range handsets. “Latin America, the Middle East, Africa, Asia-Pacific, and Eastern Europe have all upgraded their phones, which will help offset short-term market maturity weaknesses.” explains Annette Zimmermann, chief analyst.
PC sales are expected to contract 6.6% to 276 million units. “The traditional PC category continues to decline, with only two-thirds of laptop and desktop computer replacements remaining in this category. The majority of the remaining third being replaced [par des appareils] ultramobile, while others will not be replaced at all ”explains Ranjit Atwal, Research Director.
Tablets are expected to grow 38.6% in sales to 270 million copies. “Tablet adoption has been largely concentrated in the United States, with Apple dominating. Market dynamics in other regions are different with the growing appeal of lower cost, smaller, unbranded tablets ”.
“The substitution of tablets for notebooks will begin to dissipate this year,” anticipates Mr. Atwal. The pressure on manufacturers’ margins should however continue due to the start of market saturation. In this context, Android should equip 1.1 billion devices sold in 2014, against 339 million for Windows and 286 million for iOS. “Apple is going to need to relaunch its replacement cycle,” underlines Gartner.