The growth of the smartphone market is slowing
2013 was a good year for Google’s operating system. While the threshold of one billion smartphones sold was crossed last year, Android would have captured 79% of the market globally, according to Strategy Analytics.
“Android sold a record 781.2 million smartphones worldwide for 79% market share in 2013. Android shipped four times more terminals than Apple and Microsoft combined,” explains Neil Mawston, executive director of Strategy Analytics. For its part, the apple firm has sold 153.4 million smartphones, or 15% of the market.
If the figures may seem impressive, the cabinet specifies, however, that the maturity of the market in most Western countries causes a slight weakening of growth, the latter “going from 43% in 2012 to 41% in 2013, due to interest rates. high penetration in certain large markets such as the United States ”. Thus, “the annual growth rate of Android slowed to 62% in 2013, its lowest level in history” according to Mr. Mawston.