Amazon wants to make Alexa a flagship product in the smart assistant market. The American marketplace is thus working on a pair of “smart glasses”, according to information reported by the Financial Times. The device, designed to look like a pair of classically designed glasses, will be equipped with Alexa, Amazon’s intelligent voice assistant. However, these glasses should not be equipped with a screen, like the Google Glass, launched with great fanfare by the subsidiary of Alphabet in 2012 before it revises these ambitions downwards in the face of its poor success. to the general public.
Amazon’s connected glasses will integrate an osteophony system to ensure bone conduction of sound to the ear. In this way, the sound could reach the user’s inner ear through the bones of the skull. This device would thus make it possible to do without an audio headset or headphones, depending on the Financial Times.
Microsoft, Amazon’s strong ally
The development of connected glasses with Alexa confirms Amazon’s ambitions to impose its voice assistant on the market. This week, the American firm has also announced that the new version of its Fire HD 10 tablet will be equipped with Alexa. For the time being, Amazon’s smart assistant has mainly stood out by being integrated into the Echo smart speaker, for which Jeff Bezos’ marketplace has strong ambitions in the connected home. According to Consumer Intelligence Research Partners, Amazon holds 76% of the American smart speaker market. According to the organization, Amazon has sold 15 million copies of its smart speaker since its launch in 2015.
As a sign of Amazon’s growing interest in its voice assistant and connected speaker, the American juggernaut joined forces with Microsoft in August to make their respective systems, Alexa and Cortana, interoperable. This major move allows Microsoft and Amazon to position themselves together against Apple’s Google Assistant and Siri, whose Android and iOS ecosystems each benefit from considerable coverage and firepower, since the latter exploit more than 99 % of smartphones sold in 2016.