Amazon Fire Phone: a smartphone designed for e-commerce
Amazon has indeed confirmed the release of its own smartphone. This new terminal will be available in stores from July 25, with pre-orders already available. Jeff Bezos, the president of the firm, explained that he wanted to release a model very different from the competition, to understand Apple and Android.
Priced from $ 199
With a 4.7-inch screen, a resolution of 720p, 2 GB of RAM and available in several colors, this new handset is equipped with a 3D screen called ” dynamic perspective ”. If properly placed in front of the user’s face, some content can appear three-dimensional – like a hologram – according to Bezos, who has placed infrared sensors to detect the position of the face to achieve this. On the photography side, the device has a 13 megapixel camera.
To boost sales and impose its model, the Fire phone, will be marketed at a price ranging between 200 and 300 dollars, with a two-year commitment to AT&T. In Premium, the American giant does not forget its e-commerce cap and will offer a one-year subscription to Amazon Prime – its “free and unlimited” delivery service which also gives access to the site’s video-on-demand and, soon to be, music streaming platform – to the first subscribers. This one is traditionally billed at $ 99.
Priority on the sale of content
With this competitive price, the Seattle firm hopes above all to generate income not so much on the sales of Fire phone themselves, but above all on the sale of content and services through it. Either the same economic model as the one chosen for his tablet Fire. Thus, Amazon hopes to gain greater independence from Apple or Android, and their application and content stores, by controlling a larger part of the distribution circuit and the customer journey.
The Amazon Appstore currently has over 240,000 free and paid apps. Among these, Firefly, was developed especially for the Amazon Fire. Designed as a multimedia Shazam, it can recognize a physical product from a photo or a barcode, or even recognize a song. And to refer the user to the page corresponding to the purchase of the item… on Amazon.com of course. A strategy that seemed to appeal to the markets. The Amazon title closed up 2.69% yesterday on the New York Stock Exchange.