Alibaba reportedly working on its own games console
After investing in mobile gaming platform KTplay and US game developer Kabam, Ali Baba seems to want to go further in the strategy gaming. According to Niko Partners, which produces market research and closely monitors the games sector in China, the Chinese e-commerce giant is in the process of designing its own game console.
On his site, VentureBeat also mentions an email written by Lisa Cosmas Hanson, director at Niko Partners, in which she writes to keep this same information from a source close to the file. No comments have filtered from Alibaba. The information is therefore not confirmed. However, VentureBeat ensures that other sources, including the CEO of a Chinese video game designer, have confirmed the news. And we know that Alibaba benefits from cash to invest after its IPO in September, thanks to which it raised a relatively impressive sum: 25 billion dollars.
The Chinese video game market is emerging
Recall that in China, the sale of video game consoles was banned by the government between the year 2000 and the very beginning of 2014. According to figures published by Alizia, the Chinese market was estimated at 310 million. players in 2013, up 63%, to a value of 11.2 billion yuan. And throughout 2014, Tencent and Alibaba have fought relentlessly to dominate the Chinese e-commerce market, and apply a external growth strategy.
If this console is indeed launched by Alibaba, it will compete with Sony’s PlayStation 4 and Microsoft’s Xbox One in the Chinese market. Two mastodons who already enjoy the support of many partners, developers, video game designers … The company would also come (especially?) To walk on the flowerbeds of Tencent, one of the main service providers in the sector in China, also editor of the instant messaging application WeChat which offers games for mobile phones.