Airbnb has just acquired the London-based start-up Accomable. Founded in 2015 by Srin Madipalli and Martyn Sibley, Accomable describes itself as the “Airbnb for travelers with reduced mobility”. The platform lists 1,100 housing units in 60 countries that are accessible for people with reduced mobility.
Following this acquisition, 5 of the 7 employees will integrate the Airbnb offices. Within a few months, all of the information on Accomable will have moved to the American platform. They will be available through a new search tool. As a result, the site will be taken offline. The purpose of this new functionality is to facilitate the reservation of goods accessible to people with reduced mobility. “The new features will allow guests to determine whether access to rooms, entrances are wide enough to accommodate a wheelchair, etc.»Details Airbnb in a blog post.
Airbnb also announces the acquisition of a second start-up
At the same time, Airbnb formalizes a second acquisition, that of the start-up AdBasis. The latter specializes in advertising optimization. Co-founded by Jason Puckett and Joe DiVita in Chicago, the company publishes a dashboard platform to perform ad testing and track the performance of different ads. As of February 13, 2018, AdBasis will cease its activities which will switch internally to Airbnb. Based on information disclosed by Techcrunch, this new tool will allow Airbnb to measure the impact of its various marketing products.
The amounts of these two acquisitions have not been communicated.