Air France KLM + SmartCycle + FullSIX Media = INSIDERS
- Symbio FCell welcomes Engie to its capital, alongside Michelin.
- SmartCycle, the collaborative recycling application that geolocates your bulky items.
- The Air France KLM group chooses Vodeclic to migrate to Office 365.
Symbio FCell, a company specializing in fuel cells, has just finalized a new fundraising campaign with Engie and Michelin, one of its historical investors. The French company, which in particular invented a system to extend the autonomy of hybrid vehicles (which run on electricity and hydrogen), wishes to develop in the field of hydrogen mobility.
The Engie group has installed more than 5,000 charging points for electric vehicles in Europe. “VSThis project perfectly illustrates the Group’s desire to develop hydrogen mobility by joining forces with partners in the sector», Indicates Thierry lepercq (pictured opposite), Deputy CEO of Engie. The amount of the transaction was not disclosed.
Bringing recycling into the collaborative era, such is the promise of Smart Cycle, an associative start-up created in 2015 in Aix-en-Provence. The principle is simple: thanks to the Smart Cycle application, the user can geolocate an object he wants to give away, or an object abandoned in the street. He can also carry out a search by category of objects or by geographical areas, and be put in contact with another user wishing to donate a good which interests him.
If within 12 hours of the geolocation of a good, it has not been retrieved by a member of the Smart Cycle community, its location is transmitted to the bulky waste service of the Town Hall. Created as part of a student project by Daniel Vanetto, the association now has a dozen members (photo opposite). It is supported by the Veolia Foundation, the Aix Marseille University Foundation, as well as by the CGI network.
Difficult to measure, the return on investment of social media spending? In any case, this is what emerges from a study produced by Fuka, the Business School of Duke University in the United States and taken over by eMarketer. We learn that 50% of B2B marketers (and selling products) are not able to demonstrate the impact of their social media strategy on their activity. This proportion drops to 28% for B2C (product) marketers.
Another lesson from the study is that it is globally difficult for marketing professionals to measure the quantitative impact of their presence on social networks: only 16.9% of B2B marketers (products) and 17.4% of B2C (product) marketers achieve this. On the other hand, professionals working in the marketing of services find it easier to measure this impact, if we are to believe the results of the study.
Social media spending is expected to continue growing, however, to more than 20% of total digital advertising spending by 2017, according to eMarketer estimates.
The medical equipment market, which generates around 100 billion euros in revenue per year, employs 575,000 people in Europe, according to information from Stibo Systems. The company specializing in data management, has drawn up, in an infographic, a portrait of the medical equipment market in the world. We learn in particular that three quarters of medical devices used in the world are in the United States, Japan, Germany, France and Italy.
Following a call for tenders launched in 2014, Air France KLM has decided to entrust its migration to Office 365 to Vodeclic. This choice is part of the Inuit digital transformation project of a Franco-Dutch airline group. The establishment of corporate networks, content management tools and the migration of messaging tools to Outlook are also among the changes to be implemented within Air France KLM.
“As part of our digital transformation project, the group has decided to migrate to Office 365 gradually. First via a pilot site, then by deploying the migration to all the entities one after the other», Said Isabelle Cerrutti, assistant to the director of internal digital transformation of the group.
Jean-Laurent Bouveret takes the lead in the development of digital solutions at Harris Interactive France
Harris Interactive France, an institute for marketing studies and opinion polls, has just appointed Jean-Laurent Bouveret as Head of Digital Solutions Development. Present in the company since 2005, he was Digital Expert since September 2012. Previously, he made his ranges within Thomson Multimedia, Neuf Télécom and AOL France.
Joël Yuste becomes Consulting Director of FullSIX Media
FullSIX Media, the “data driven” and “digital first” network launched last July by Havas Group, attaches the services of Joel yuste. The latter joined the agency as a consulting director. As part of his new functions, he will be responsible for supporting the development of FullSIX Media to launch a new media agency model.
“The integration of the know-how and power of Havas Group and the 100% digital expertise of FullSIX open up immense prospects, particularly in terms of programmatic purchasing and use of DMPs», Explains Joël Yuste. Before joining FullSIX Media, he worked for Performics and VivaKi. From 2007 to 2010, Joël Yuste also worked as manager and then head of media gorupe within Havas Digital.
[Atelier en ligne] Save time by collaborating effectively, inside and outside your office
September 27 at 3 p.m. with IBM
Find out how to help your employees, business partners and customers interact, communicate and collaborate with each other, inside and outside the company, from their desktops or mobile devices.
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# GEN4: An ambitious 4th edition
September 22 and 23, 2016
# GEN4, the major annual meeting for all digital professionals is part of the LORnTECH dynamic, a FrenchTech label with a regional particularity of bringing together the digital world beyond borders. Five major themes are proposed around foresight (evolution of professions, Internet of things, big data, accessibility, blockchain, etc.), digital in business and digital transition, e-commerce, techniques, security and development, LORnTECH and FrenchTech (startups, totems, etc.).
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