FarmLogs, an American start-up publishing solutions for agriculture, has just raised 10 million dollars from Hyde Park Venture Partners, Huron River Ventures, Drive Capital, SV Angel and private investors. The company had already completed a funding round of $ 4 million in January 2014.
Founded in 2012, it publishes a web and mobile platform from which farmers can consult a vast set of data relating to their farm: weather forecast, measurement of the level of rain on the soil, etc. These are collected by connected objects (built by manufacturers other than FarmLogs). From this data, the solution also proposes a budget according to the required expenses. Objective: to improve production.
Based in Ann Arbor, Mich., The company plans to strengthen its workforce and accelerate adoption of its platform by switching to a freemium: Basic service is free, but additional options are charged. She estimates that 15% of American farms would use her services.