Marketers are unanimous on the subject: the future of marketing depends on a company’s ability to best integrate the end customer into its strategy. The companies which will make the difference tomorrow are therefore those which will be able to best understand the needs of their customers and respond to them; those who will manage to sell a result to their customers, more than a product or a service.
This is the very definition of “outcome economy“. This emerging trend is characterized by measuring the impact of a product or service on the daily lives of customers. It is essentially connected objects, thanks to their sensors, that make it possible to quantify this impact.
In presentation, Helge Tenno, the founder of a strategy consulting firm, explains how this new way of approaching the economy fundamentally transforms the activity of companies, technological or not.