After Facebook, Microsoft and Amazon, Google has joined Station F

by bold-lichterman

Station F is indeed “the place to be” in France for the American digital giants. The huge Parisian start-up campus, which spans almost 34,000 square meters in the Halle Freyssinet, has just welcomed Google to support French start-ups. The Mountain View firm becomes the fourth American juggernaut to put down its suitcases at Station F, after Facebook, which launched its “Startup Garage”, Microsoft, which designed the “AI Factory” program dedicated to artificial intelligence, and Amazon , which has space for its Amazon Web Services (AWS) online hosting subsidiary. Now all that is missing is the opening of an Apple-stamped space so that the GAFAMs are in full force in the huge hall dedicated to French start-ups.

For its debut within the XXL incubator, initiated by Xavier Niel and directed by Roxanne Varza, Google is setting up for three months in a space of 150 square meters, located in the Louise passage, the central public space of Station F This aims to offer entrepreneurs conferences, practical workshops in small groups and individual meetings to advise them on their strategy and train them in digital tools. Every day, two Google coaches will be present in the dedicated space to welcome, train and provide free information to start-ups who want it, even if they are not installed at Station F.

After Facebook Microsoft and Amazon Google has joined Station F
Credits: Google.

3 training areas to propel start-ups

Google’s support for start-ups will be broken down into three areas: “Start”, for product design, “Grow”, to determine the market corresponding to the product, and “Scale” for internationalization. Unsurprisingly, Google will highlight its tools (SEO, advertising or cloud solutions, etc.) by helping start-ups to use them better. “Mastering these tools will allow them to develop better and increase their chances of success ”, explains Sébastien Missoffe, CEO of Google France. To take care of its reception, the Alphabet subsidiary also promises a “cloud credit” of 20,000 euros to all start-ups on the Paris campus.

At the end of these first three months at Station F, Google intends to perpetuate its physical presence on the Paris campus. In this sense, Google coaches will continue to answer questions from Station F start-ups throughout the year and offer one-off meetings on specific themes or tools. The arrival of Google within Station F is in line with the projects announced by the American firm at the end of January. Google has set itself the goal of training 100,000 people each year in digital tools across France.