Advertisers have much to celebrate: Facebook has just opened up the possibility of using the personal data it collects to target advertising on their own applications. Since October 7, the platform called Audience Network has been open to everyone.
This means that the 1.5 million advertisers who already serve ads on the Facebook members’ news feed will be able to extend their campaign outside the network, in applications developed by third parties. Thus, Facebook intends to earn cash thanks to the data collected without this having any consequences on its own user experience.
Facebook still far behind Google
A novelty that places the company co-founded by Mark Zuckerberg in more direct competition for mobile advertising with Google (AdMob), Yahoo! (Flurry), and Twitter (MoPub) explains TechCrunch.