Dolead is positioned as a specialist in the optimization of advertising campaigns, intended mainly for advertisers seeking lead generation, on a set of eight verticals. To do this, the French startup, which raised $ 15 million last July, has developed proprietary technology based, among other disciplines, on semantics. In its R&D laboratory, Dolead therefore seeks to reconcile on-line data from Facebook or Google, and off-line data available from the advertiser, for example in its CRM, in order to make the campaigns more effective each time.
On the occasion of Paris Retail Week, we received on the FrenchWeb newsroom set, Arthur Saint-Père, CEO and co-founder of MarTech Dolead. This event, which is essential for retailers and their partners, is of course an opportunity to meet customers and prospects, but also offers a series of various panels, conferences and workshops. The entrepreneur thus decided to focus his own on best practices in terms of end-to-end lead generation, but also to “raise the hood” by communicating the rate of leads generated and the conversion rate observed, in the form a barometer, which the startup wants to exercise quarterly. Two years of data, notably from 4000 adwords accounts, correlated with the final data available from customers, were compiled in order to better understand the dynamics at work vertical by vertical. The startup also wants to expand its approach with other criteria, for example demographic.
Finally, we spoke with Arthur Saint-Père about Dolead’s projects for the start of the school year, in particular its international deployment.