The digital distribution platform Adconion Media Group, established in some twenty countries, offers advertisers solutions for distributing their content in multi-formats and multi-devices. These can be video via the smartclip network, acquired in November 2011, and / or performance and social for direct marketing campaigns via Adconion Direct.
It is also on the Adconion Direct network that the company is now adopting real-time network management for a new offer with optimized performance in real time. It is based in particular on click-through and conversion rates and the number of exclusive unique visitors and therefore allows direct monitoring of the performance and locations of the sites in its network.
Interview with Vanessa Albeck, CEO of Adconion Media Group
Adconion Media Group claims 687 million unique visitors around the world, including 35.7 million in France.