Activision buys Candy Crush Saga publisher for $ 5.9 billion
One more step for Activision Blizzard in mobile. The American video game publisher has announced that it has reached a definitive agreement to acquire King Digital Entertainment, the publisher of the game Candy Crush Saga, for 5.9 billion dollars (approximately 5.3 billion dollars). euros). The operation is for $ 18 in cash per share, 20% more than the price of King’s share on October 30 at the close of the market, the statement said.
A profitable business
The American group at the origin of many opus like Call of Duty, Guitar Hero or World of warcraft, believes that this buyout allows it to strengthen its position on all platforms used by players – in particular mobile – and to diversify its sources of income. Indeed, Activision is also getting its hands on a profitable business: over the last twelve months ended at the end of September 2015, King posted a turnover of over $ 2 billion for an adjusted EBITDA of $ 900 million.
“Activision Blizzard will become a world leader in mobile gaming which is expected to generate more than $ 36 billion in revenue by the end of 2015,” said the company.
“Since 2003, we’ve built one of the largest gaming networks on mobile and Facebook, with 474 million monthly active users in Q3 2015, and our talented team has created some of the most successful mobile game franchises,” says Riccardo Zacconi, CEO of King. In the end, with this takeover, Activision says it will have one of the largest networks with “over half a billion active users in 196 countries“.
One year after the acquisition of Mojang by Microsoft
This is not the first time that a company specializing in gambling has been bought out for a large amount. Last year, Microsoft had spent $ 2.5 billion to buy Mojang.
Activision also published its quarterly results at the same time. In the third quarter, its revenue jumped more than 30% year on year to $ 990 million. The group expects annual sales of over $ 4.5 billion.