AB Tasty: agility and innovation at the service of the conversion of e-merchants

by bold-lichterman

AB Tasty is an all-in-one platform that analyzes user journeys and acts directly on their browsing experience via A / B testing and personalization, to increase conversion rates.

Intended for marketing teams, this platform improves the user experience without calling on technical services for any development on websites, mobile phones and apps, and enables a 360 ° conversion optimization process: from data analysis, to AB testing then personalization, including engagement pushes on both desktop and mobile applications.

Beneficiary of the French Tech Pass and the Bpifrance Excellence label, AB Tasty raised $ 17 million to strengthen its position in the United States in May 2017.

Among its clients, the Parisian company notably includes Voyages-sncf.com, Cdiscount, Carrefour, Mercedes, Showroomprivé and McDonald’s.

Interview with Alexis Dugard, Head of Sales at AB Tasty:

AB Tasty : les informations clés

Founders: Alix de Sagazan and Rémi Aubert
Creation date : 2008
Seat : Paris
Workforce: 120 employees (doubled in one year)
Funding : $ 17 million raised in 2017

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