90 nights per year with Airbnb + Franprix X Glovo + Laurent Schummer = INSIDERS
- Airbnb sets a ceiling of 90 overnight stays per year for its London guests.
- Franprix is joining forces with Glovo to deliver the Ile-de-France region in less than an hour.
- 11.5% of the ads shown on television have a “guest-star”.
- The hijacking of Holland by Gentside.
- Budgets: Spicee, Manutan …
- The appointments: Laurent Schummer, Rahim Daouadji…
This is a first, the American giant Airbnb decided to accede to the request of the London authorities. Hosts registered on the platform will not be able to rent their property for more than 90 days per year. If they wish to exceed this threshold, they will have to obtain the approval of the local authorities. Also in Amsterdam, the company run by Brian chesky has set a ceiling of 60 nights per year maximum for its guests.
Other cities, in Europe and elsewhere, are also in conflict with the platform. Barcelona wants to sanction Airbnb for renting accommodation without authorization, and the State of New York wants to penalize people who rent their entire accommodation for a period of less than 30 consecutive days in order to fight against short-term rental. In France, an amendment was adopted this week, requiring the platform to declare the income of its users to the tax authorities.
Read also: Collaborative economy: MEPs turn around to tax private rental companies
Franprix has entered into a partnership with the Spanish start-up Glovo, specializing in on-demand delivery. This should allow the local food store chain to deliver its products in less than an hour. On the Glovo mobile application, Franprix launched two offers: “Franprix restaurant” to order meal plans, and “Franprix supermarket” to do shopping. The brand also offers a selection in the “Wines and Alcohols” category. Once the basket is validated, the order is prepared in the Franprix closest to the delivery address.
In Île-de-France, Franprix claims 900 points of sale. For now, the service, whose delivery costs vary between 1.90 and 3.90 euros depending on the distance, is available in Paris, Neuilly-sur-Seine and Levallois. Franprix is thus committing to express delivery, a sector in which Amazon (Prime Now) and Carrefour (DeliveryExpress.fr) have already positioned themselves.
Founded in 2015 by Oscar Pierre and Sacha Michaud, Glovo is developing a mobile application that allows its users to buy and have a wide range of products delivered in less than an hour (meals, smartphones, clothes, etc.). Launched in 2015 in Spain and Italy, the service has been accessible in Paris since last June.
Read also: Glovo raises 5 million euros to deliver your groceries in one hour
Advertisers investing in TV spots are increasingly using celebrities to embody their branding, according to the latest results. Celebrity Endorsment TV Index realized by Brand and Celebrities. While 9.5% of the advertisements broadcast on television included the presence of a star in 2015, they were 11.5% in the first half of 2016, i.e. 2 points more. The market thus represents more than 183.6 million euros over the period.
The three main French brands that have opted for this type of communication strategy are Dior (which works with 5 muses, and produced 96 spots over the period), Renault (5 muses, 93 spots) and L’Oréal (17 muses, 82 spots). In total, 92 French brands have reportedly called on stars for their television ads. Finally, the last lesson of the barometer, these TV spots are most often broadcast on Canal +, at 15.4%, against 11.5% on M6 and 9.5% on TF1.
> From November 28 to December 2, FrenchWeb is organizing a Special Media Week
François Hollande announced Thursday, December 1 that he would not stand for the 2017 presidential election. After his speech, Gentside, male media brand of the Cerise group (recently acquired by Prisma Media), made this montage to make a mockery this highly crucial moment for France …
Read also: Prisma Media offers itself the Cerise group and does not intend to stop there …
Spicee chooses Brandee Paris for its “spicy” communication campaign
The 100% video pure player Spicee entrusted its communication campaign to the Brandee Paris agency. This will dress the corridors of the Paris metro and RER stations until December 6.
In this campaign, four reports are highlighted (on conspiracy theories, fundamentalism in Afghanistan, a world champion moto ch’ti and PSG). “This campaign shows the diversity and originality of Spicee’s editorial line», Explains the media launched in 2015 by Antoine Robin, Jean-Bernard Schmidt and Bruno Vanryb.
Manutan chooses Oxygen for its press relations
Manutan entrusts the management of its press relations to the agency Oxygen. The company specializes in the online sale of industrial supplies. It is established in 17 European countries and is celebrating its 50th anniversary this year.
Chameleon.ad opens office in France and appoints two collaborators
The start-up Chameleon.ad, specialized in Native Advertising, appoints Laurent Schummer as Country Manager. Previously, he was Country Manager at PubMatic.
Rahim Daouadji arrives as a Business Developer. Until today, he held the position of Head of Publishers and Network at TimeOne.