App Annie has published its “2014 retrospective” report on the major trends that marked the mobile applications market in 2014. It emerges that:
- Google Play has increased its lead over iOS in the number of application downloads, but Apple’s operating system is still number 1 in terms of monetization: it generates 70% more revenue than that of the Mountain View firm;
- Japan, South Korea and the United States are by far the leading markets for mobile applications. According to App Annie, app store revenue in these three countries has surpassed that of the rest of the world combined. The study also underlines the rise of the BRICs (Brazil, Russia, India and China): their combined turnover grew by 120% in 2014. App Annie forecasts, for 2015, “solid results” from the next to Indonesia, Mexico, Turkey and Vietnam;
- Instant messaging is reaching an increasingly large audience: “it will be interesting to discover how the big names in messaging will seek to differentiate themselves in order to better dominate the international market,” says App Annie;
- The apps of the ” sharing economy »Saw their downloads soar. Leading the way are travel and transportation apps like Uber or Lyft. We also find housing players such as Airbnb, Homeaway or Couchsurfing;
- Mobile video streaming is spreading: the top 10 video streaming apps saw their number of downloads jump 44% in 2014 on iOS and Google Play. We find in particular Netflix, MLB.com At Bat or BoxNation.
- Cinema icons impact mobile applications: “Games adapted from films generally register their highest sales when the corresponding film is released, but sometimes they extend the life of the franchise, thus retaining users between two games. films ”estimates App Annie, taking the example of“ Despicable Me ”(Me, Ugly and Bad) published by Gameloft which, a year and a half after its release, was still in the top 10 downloaded games.
- “Compared to the average gender distribution of app downloads as a whole, there was a slight male dominance among mobile gamers, while social media and photo and video categories were predominantly female” according to demographics collected by App Annie;
- “Very simple” games have been successful: some publishers such as Ketchapp Studio have taken advantage of this by integrating the top 10 game publishers in terms of number of downloads on iOS and Google Play. “For 10 of the 12 months of 2014, there was at least one“ super easy ”game in the top 10 applications by monthly downloads,” says App Annie;
- The localization of content has boosted music applications: App Annie cites the success of the QQ Music service in China, Palco MP3 in Brazil or even iLoveMusic in Japan, while Shazam and Spotify were leaders in North America and Europe in the west.