“15-24 year olds addicted to mobile internet”. Far from being a “scoop”, this trend was deciphered by Médiamétrie as part of its study devoted to the mobile Internet audience in May 2013, published this Wednesday, July 10.
The institute therefore set out to analyze the mobile habits of young people aged 15 to 24. We thus learn that in the 1st quarter of 2013, nearly 80% of mobile users aged 15 to 24 connected to mobile internet in the past month. They were less than 1 in 2 3 years ago. A practice directly linked to the democratization of smartphones : 79.8% of 15-24 year olds have it. A rate moreover well above the average, slightly above 60%.
In details, 15-24 year olds have spent 3h57 to consult mobile sites during the month of May, 16 minutes more than the average. In terms of applications, it is young men who are driving consumption upwards with 159 sessions per month against 136 for women of the same age. Still in terms of applications, 15-24 year olds seem to favor free products, thus “in the 1st quarter of 2013, 62.5% of 15-24 year olds equipped with smartphones downloaded them, compared to 51.4% for all equipped. “
Regarding operating systems, Google’s Android wins the battle against Apple’s iOS since more than half of 15-24 year-olds equipped with smartphones have opted for the first system.