500,000 euros for Kazaden + Talent.io + Sophie Lohézic = INSIDERS
- The Kazaden outdoor leisure booking platform raises 500,000 euros.
- Gemalto signs with Chinese Huawei to accelerate in IoT.
- Talent.io settles near Big Ben.
- The Fillon candidate and the digital economy.
- Black Friday: $ 3.34 billion in sales for US e-merchants.
- Social selling, a new eldorado for salespeople?
- Budgets: Dagobert accompanies Rencontre un Archi and SquareBreak.
- The nominations: Sophie Lohézic, Dilson Varela Ribeiro, Quentin Bacholle…
Online workshop: Go beyond Content Marketing for its digital strategy.
November 29 at 11 a.m., with eZ Systems.
The outdoor sports leisure booking platform Kazaden announces that it has completed a fundraising for an amount of 500,000 euros from Side Capital. Private investors, like Justin Ziegler, the ex CTO of Priceminister, Jean-Fabrice Mathieu, ex CEO of Seloger.com, or even Cyril Vermeulen, founder of Auféminin.com, also participated in the round table.
Created in 2014 by Jérémie Crémer, Maxime Semporé and Stephane Prioux (in photo) the company, which already offers nearly 1,200 activities for booking on its site, wishes to accelerate its development in France and internationally. In the long term, it thus wishes to cover the whole of France, but also to offer stays abroad for booking.
Frenchman Gemalto has entered the galaxy of giant Huawei as a new partner. The digital security player, which now generates 300 million euros in revenue from its IoT activities, will integrate its LinqUs On-Demand Connectivity (ODC) solution to Huawei’s IoT OceanConnec platform. With this partnership, Huawei customers will be able to connect to any mobile operator of their choice anywhere in the world. Huawei, for its part, confirms its objective of providing new generation services to businesses.
Read also: At Huawei, the future of the smartphone will be in the smart grid
Talent.io, a platform for connecting developers and recruiters, announced the acquisition of GO Digital Recrutement, a London-based firm. In 2016, it already bought a German competitor. The amount of this transaction is not specified.
Created in 2015 in Paris, the recruitment solution claims 2,000 engineer registrations each month and 3 recruitments per day after one year of existence.
François Fillon surprised by winning the Primary from the right and from the center, far ahead of Alain Juppé and Nicolas Sarkozy. Is he a president sensitive to digital issues? It’s up to you … Feedback on the interviews and debates of candidate Fillon:
Friday November 25 took place Black Friday, famous for its exceptional sales across the Atlantic. This year again, e-merchants took advantage of this promotional day and set a new record with more than $ 3.3 billion in sales recorded on the day, according to Adobe data, taken by TechCrunch. This is 21.6% more than last year, if we are to believe the latest official results released.
The big winner of the operation, mobile generated $ 1.2 billion in sales, an increase of 33% compared to the same day in 2015. Some brands, such as Walmart.com, achieved well over half of their sales. sales through mobile (60%). If you add up the sales made on Thanksgiving Day and Black Friday, US e-merchants achieved nearly $ 5 billion in sales in the space of two days.
The social selling, this set of practices which consist in integrating social networks into its commercial strategy, is booming, according to the information appearing in the infographic “The death of classic prospecting: figures in favor of social selling ” produced by Brainsonic.
While more than 2 out of 3 Internet users find out more about the Internet before making a purchase in a store, and 70% of them believe that salespeople do not really answer their questions, it is indeed essential to adapt the prospecting techniques to consumers’ expectations.
Meet an Archi and SquareBreak, two French start-ups operating in the sectors of networking and the rental of high-end homes have chosen the agency Dagobert to assist them in the definition, production and deployment of their respective brands. The agency will intervene in particular in the conduct of interviews with the targets targeted by the companies, the creation of a brandbook, or the production of content (videos, images, etc.).
Sophie Lohézic arrives at CSA as a data analyst
The THAT’S IT appointed Sophie Lohézic as a data analyst. As part of her new duties, she will be in charge of mobile data analysis and geomarketing. Previously, Sophie Lohézic was a marketing analyst at Hotels.com.
Annalect Appoints Dilson Varela Ribeiro Director of Activities and Teams data / analytics
Dilson Varela Ribeiro leads the activities and data / analytics teams ofAnnalect, agency specializing in data mining. Previously, he was director of data / analytics activities at Lagardère.
Quentin Bacholle becomes chief vacation product officer of Odigeo
The group Odigeo, specialized in the sale of plane tickets, appoints Quentin Bacholle as chief vacation product officer in parallel with his post of managing director.
Read also: Odigeo (Edreams, Opodo, Liligo …) wants to take off towards new services
Go further than Content Marketing for its digital strategy
November 29 at 11 a.m. with eZ Systems
Content Marketing has become an essential element for a successful online presence, fostering engagement and developing your business. But once your content marketing is implemented, how to distribute it, enhance it, bring it to life, optimize it every day? This goes through the tools you will have to put it forward. During this webinar, discover what solutions allow you to showcase your content, the heart of a successful digital transformation.
To know more.
Connect + Event
From 6 to 9 December 2016
Located at the heart of Smart Industries, Connect + Event, it’s 7,000 participants – major industry accounts, SMEs, startups and experts – who will pool and enrich their experience around Professional Connected Objects to accelerate their deployments.
To know more.