50 million dollars for Asana who wants to become essential in project management

by bold-lichterman

The amount

Asana, an American company that publishes a business task management platform, has just announced that it has completed a fundraising of 50 million dollars (44.1 million euros approximately) from Sam Altman (Y Combinator), in as a primary investor, and other investors including 8VC, Founders Fund, Tony Hsieh (CEO of Zappos), Mark Zuckerberg and Priscilla Chan, Andrew Mason (one of the co-founders of Groupon), Adam D’Angelo (Quora), Aditya Agarwal and Ruchi Sanghvi, Eric Ries and Roger McNamee. In 2012, the company had already completed a funding round of $ 28 million.

The market

Founded in 2008, Asana develops a platform that allows employees to communicate and work together on projects through “tasks” that are assigned to between each employee. The solution also makes it possible to keep informed of their developments and to exchange internally via a system of comments.

A model that would have convinced 13,000 paying subscribers – including 10,000 since September – according to figures communicated by the company in a ticket blog. Other players are also positioning themselves on this market for collaborative work platforms. In France, the start-up Azendoo is interested in this market, for example. This is also the case with Trello.

Finally, on different models, other players are innovating on the broader market for collaborative work platforms such as the Australian company Atlassian or the American Slack. This is also the case with Facebook, which launched a “Facebook at Work” offer for businesses.

The objectives of the Start-up

“This capital will be used to finance the next two years of our growth”, explain the two co-founders of Asana Justin Rosenstein and Dustin Moskovitz (also co-founder of Facebook). The company wishes to continue developing its platform, but also to recruit new employees.

Founders: Justin Rosenstein and Dustin Moskovitz

Creation: 2008

Offices: San Francisco (United States), New York (United States), and Dublin (Ireland)

Activity: collaborative work platform

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