In 2019, nearly 80% of the content published on the web should be in the form of videos, according to forecasts by press relations agency Edelman. Beyond the informative or entertaining aspect of videos posted online, how can they fit into a brand’s marketing strategy?
In his presentation “5 Ways to Generate Leads with Video“, Vidyard, a platform dedicated to video marketing, explains how a brand can capture new business contact opportunities through video content. The Californian company recalls in the introduction that thanks to video, the cost per lead can decrease by 19%, confirming the interest of this type of tools for marketing professionals.
Five techniques of “video gatingAre thus presented, from lead generation in “pre-roll” (the user must complete a form to access a video), to the “redirection” technique (the user is offered a form to access the video). more content).