5 million euros for Talkwalker + Instagram + Isabelle Cambreleng (Ex-Groupe La Poste) = INSIDERS
- Talkwalker, 5 million euros for its social media monitoring and analysis platform.
- microDON raises 2.7 million euros from Maif.
- Instagram is launching a new video advertising format in its Stories.
- One in three French people register on a collaborative platform.
- My Little Paris is coming to the United States.
- The nominations: Isabelle Cambreleng, Franck Calderoni, Cyril Orgelot…
- Online workshop: E-commerce: how to make your site fast and increase sales? January 31 at 11 a.m., with Quanta.
Social media monitoring and analysis agency Talkwalker raised € 5 million from Dutch investment firm Main Mezzanine Capital. The company has developed a social media research, monitoring and analysis tool. The latter is based on technology that scans more than 150 million web sources in real time in 187 languages, according to the company. To date, the start-up claims more than 600 customers around the world, including Microsoft, Hewlett Packard Enterprise and PwC.
With this investment, Talkwalker plans to accelerate the development of its monitoring and analysis platform, and to strengthen the workforce of its sales team in Europe and the United States. This funding will also be used by the company to focus on artificial intelligence within its platform.
The start-up microDON, which developed the collection of microdons from consumers, completed a funding round of 2.7 million euros led mainly by the Maif Social and Solidarity Investment fund. IDES, managed by Esfin Gestion, and FCPR Mandarine Capital Solidaire, managed by Mandarine Gestion, also took part in this operation.
Founded in 2009 by Olivier Ceuille (opposite) and Pierre-Emmanuel Grange, microDON develops support solutions for associations via micro-donation. Among the measures launched by the company, “rounding”, a solution available at checkout, online, on salaries or even bank statements, has made it possible to recover nearly 2 million euros donated to 350 interest associations general in 2016, according to the company.
This investment should allow microDON to improve its platform to accelerate the development of participatory sponsorship in France. “We hope to continue our expansion in France and thus quickly catch up with our friends from across the Channel. In a few years, we intend to collect tens of millions of euros for the general interest», Explains Pierre-Emmanuel Grange, founder and president of microDON.
Less than six months after its launch, the Instagram Stories tool brings together a community of 150 million users, according to data communicated by the American company. Building on its success with brands, one third of the most popular Stories were created by brands, Instagram announces the launch of two new tools to strengthen the monetization of this audience.
The first tool presented, “insights”, available via the brands’ profile, allows them to access statistical information about their community. The photo and video sharing application also announces that it is testing a new format of immersive advertising in Stories with 30 global brands, such as Nike, Netflix, and General Motors.
Read also: 100 million new users in 6 months… Instagram reaches a milestone, How does Instagram Stories work?
Blablacar, AirBnB and Uber are the three most famous collaborative economy companies in France, according to theObservatory of the collaborative economy from Mediametrie. More than 6 in 10 French people say they know Blablacar, and nearly 50% of them know AirBnB and Uber.
Fany Pechiodat and the team of My Little Paris take “La Parisienne” in the language of Shakespeare internationally to one of our favorite newsletters. Our American cousins did not fail to welcome him warmly with many articles, extolling the merits of the French Touch!
Isabelle Cambreleng becomes Marketing, Communication and Digital Director of Visiomed
French society Visiomed, specialized in medical electronics, has decided to appoint Isabelle Cambreleng as marketing, communication and digital director. As part of her new functions, she will be responsible for piloting the company’s strategic, digital and operational marketing. Previously, she spent 15 years with Le Groupe La Poste.
Franck Calderoni appointed CEO of Anaplan
Anaplan announces the arrival of Franck Calderoni as CEO. He was previously Senior Vice President of Operations and Chief Financial Officer at Red Hat.
Cyril Orgelot becomes Secretary General of IRT SystemX
Cyril Orgelot arrives at IRT System X at the post of secretary general. Its missions will be the financial and budgetary management of the Institute and human resources. Previously, Cyril Orgelot held the position of Interim Finance Manager at Theravectys.
January 31 at 11 a.m. with Quanta
After waiting 3 seconds to access a page, 57% of visitors decide to leave your site and they won’t come back! So how can you be sure to capitalize on your valuable traffic without risking losing some of it due to a Web Performance issue?
To know more.
The Rencontres Radio 2.0 join the Salon de la Radio for a new professional event with a European dimension
January 29, 30 and 31, 2017
The Radio 2.0 Meetings (6th edition) which usually took place in October in Paris, join the Show on Monday January 30 for a full day dedicated to the future of radio media in the digital dimension.
To know more.
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