5 messaging apps that will revolutionize with bots
From simple discussion spaces, messaging applications are gradually changing to become full service platforms. Between Google Allo, which has just entered the market, iMessage, which has been extensively reviewed by Apple with iOS 10, or even Facebook Messenger which has been inviting companies since last April to develop their own chatbots, these applications constitute a new way for brands to reach consumers. Focus on the five messaging applications of the moment.
Apple’s messaging application has undergone a major facelift with the recent launch of iOS 10. Among the new features of the application, Apple has added “invisible ink” to its fonts. As its name suggests, it allows you to send invisible messages (text, photos and videos). To read them, recipients must press them with their finger. Faced with the arrival of predictive keyboard apps from Microsoft and Google on iOS, Apple has also decided to respond by integrating the search for animated GIFs and images directly from the default iPhone keyboard.
To encourage its users to stay on iMessage, the Apple brand has also integrated “rich” links into its messaging. This feature allows you to directly open YouTube, Safari or Apple Music links in the app. Thus, it is now possible to watch a video or listen to a song without leaving the iMessage interface.
While more and more companies are launching their bots on Facebook Messenger, iMessage favors interaction with other applications on your iPhone to obtain information and make purchases without leaving the application interface. The user has the choice to open the application in the space dedicated to the text or to extend it on the whole screen according to his needs.
Key points :
- integration of “rich” links to directly open YouTube, Safari or Apple Music links in the application
- interacting with other applications without being forced to quit iMessage.
Intended to compete with Facebook Messenger and WhatsApp, Google’s new messaging application stands out with an innovative suggestion system. And for good reason, Google Allo does not content itself with offering a few keywords to facilitate writing messages, like the vast majority of messaging applications. Google’s new messaging system is thus equipped with artificial intelligence that is able to offer complete responses based on the message you have just received.
Google Allo also includes an Incognito mode. By activating the latter, users can be sure of exchanging encrypted messages from the start to the end of the conversation. This mode also allows messages to disappear after a certain period of time, like what Facebook Messenger already offers with its “secret conversations”.
However, the greatest asset of messaging is primarily Google Assistant. This conversational virtual assistant from the Mountain View firm allows users to answer questions and make suggestions. Google Assistant allows you to do simple searches like checking the schedules of your next flight or finding a restaurant nearby. However, it is not currently possible to make purchases on Google Allo.
Unlike Facebook Messenger and iMessage in particular, Google Allo does not offer third-party applications on its interface, although the Alphabet subsidiary is considering integrating this functionality in the future. For now, the application is available on mobile but not on computer.
Key points :
- writing complete responses based on the message you just received via artificial intelligence
- Google Assistant allows users to answer questions and make suggestions
- Google Allo does not offer third-party applications on its interface.
Gradually, the messaging application, bought by Facebook in February 2014 for 19 billion dollars, is changing to become a social network in its own right. With a community of more than a billion users, WhatsApp notably enlarged the size of its groups from 100 to 256 participants at the start of the year. Also in this sense, messaging has just added a new feature allowing its users to mention a person using the “@” symbol, like what Twitter already offers. Despite this extension to a social network, the application is above all renowned for its model of protecting privacy. Last April, WhatsApp announced that all messages passing through the application would be end-to-end encrypted. In other words, this means that only the sender and the recipient are able to access the content of the messages exchanged. No intermediary, including WhatApps, has access to this data.
Key points :
- all messages passing through the application are end-to-end encrypted
- bots will soon be available on WhatsApp
- messaging has a community of over a billion users.
Prized by users seeking anonymity, Telegram can send encrypted and ephemeral messages. The app even has an option that provides the ability for users to send end-to-end encrypted messages. Telegram is conducive to sending files as the application allows sending messages, photos, videos and documents up to 1.5 GB in size. As of June 2015, messaging has enabled external developers to create bots to meet user needs.
It is in this sense that Telegram announced last April an update to provide the bots of its platform with new capabilities. Since most of Telegram’s bots are fitted search engines, the application also includes a feature allowing users to recover files (PDF, Office, MP3, MP4, photos, GIFs, contacts, etc.) more easily and more quickly. using the bot they have selected. To these conversational robots, Telegram has integrated “inline” keyboards to allow developers to add predefined buttons. These offer the possibility for users to use them to answer bot questions.
Key points :
- sending encrypted and ephemeral messages
- messages, photos, videos and documents exchanged can reach a size of up to 1.5 GB
- bots with new capabilities (“inline” keyboards) since April to support the user.