5 AdTechs who want to offer an alternative to adblockers

by bold-lichterman

Tom yeomansInstead of trying to get around online ad blocking software or asking people to deactivate their adblocker, Yavli decided to bet on sponsored content. The start-up, which saw the light of day in London in 2013, started from an observation: Internet users want to consume content, and not advertisements.

In this sense, the British company headed by Thomas Yeomans has developed a solution to replace advertisements with sponsored content. This is based on a technology that allows sponsored content to access the page opened by the Internet user, without being detected by adblockers. This system thus offers publishers the possibility of benefiting from a sustainable monetization ecosystem without degrading the user experience.

Angle of attack: Get sponsored content accepted by the “Millennial” generation.