5 AdTechs who want to offer an alternative to adblockers
Instead of trying to get around online ad blocking software or asking people to deactivate their adblocker, Yavli decided to bet on sponsored content. The start-up, which saw the light of day in London in 2013, started from an observation: Internet users want to consume content, and not advertisements.
In this sense, the British company headed by Thomas Yeomans has developed a solution to replace advertisements with sponsored content. This is based on a technology that allows sponsored content to access the page opened by the Internet user, without being detected by adblockers. This system thus offers publishers the possibility of benefiting from a sustainable monetization ecosystem without degrading the user experience.
Angle of attack: Get sponsored content accepted by the “Millennial” generation.