4G, display, e-commerce … The last 3 studies to discover

by bold-lichterman

275M from smartphones 4G compatible should be sold in 2013…. [Audience] The record numbers of merchant sites in Europe…. Online advertising fell 1.5% in November…. Focus on the last three studies.

275M 4G compatible smartphones should be sold in 2013

4G-device

Sales of 4G-enabled smartphones are expected to triple by 2013, says a study just published by Strategy Analytics. In total, 275M smartphones compatible with the LTE standard should therefore be sold by 2013, against 90.9M in 2012 (+ 202%).

According to the firm’s forecasts, the United States, the United Kingdom, Japan, China and South Korea are expected to mainly contribute to this growth. This dynamic will be supported by the manufacturers. Apple, Samsung, LG, Nokia, HTC, Motorola, Blackberry, Huawei, ZTE and Pantech are considered to be the most active in this area.

“It is clear that 2013 will be the year of 4G,” said Neil Mawston, executive director of the firm.


[Audience] Record figures for e-commerce sites in Europe

comScore

With the approach of Christmas, the audience of commercial sites recorded very good performances, reports ComScore. In Germany, this sub-category attracted nearly 49.5M LCVs last November. In the wake of Germany, we find France with 39.9M LCV then the United Kingdom with 39.6M LCV over the same period.

Amazon is the most popular online store in Germany and the UK with 32.7M and 25.9M viewers respectively last November. In France, the PPR group rose to the top of the podium with 16.9M LCV. It is closely followed by Amazon, which accounts for 16.2M VU during the month. CDiscount is in third place with an audience of 10.6M VU.


Online advertising fell 1.5% in November

According to the latest figures released by Kantar Media, gross display revenue fell 1.5% in November. This erosion could be explained in particular by the drop in investments observed among sects.displaySignificant eurs: Automotive (-7.3%), financial establishments (-9.9%), distribution (-17%), food (-32.9%).

These losses are, moreover, not offset by certain sectors which have increased their investments on the web: telecommunications (+ 16.1%), fashion (+ 21.4%) or even beauty hygiene ( + 61.8%).

Kantar Media specifies that, in November, only investments in TV media recorded a positive development (+ 6.4%).