- The Californian start-up Conversica publishes a conversational artificial intelligence platform to convert leads into sales opportunities.
- The US company says its platform is used by 16,000 sales representatives around the world.
- Conversica plans to expand internationally from 2018.
The Californian start-up Conversica, which publishes a conversational artificial intelligence platform to convert leads into sales opportunities, has completed a $ 34 million Series B funding round led by Providence Strategic Growth (PSG). Toba Capital, Wellington Financial, Recruit Strategic Partners, Kennet Partners and Ben Brigham, founder of Conversica, participated in the transaction. This investment brings the total amount raised by the company since its inception to $ 56 million.
Founded in 2007 in Foster City (California), Conversica caters to sales and marketing teams with a virtual sales assistant that automatically identifies and contacts potential customers who have expressed an interest in the company (by downloading a white paper for example ). The platform developed by the start-up is able to analyze the content of communications, such as emails, in order to understand the meaning of the request of a possible customer and thus initiate a conversation with the latter.
Conversica’s device is at the crossroads of artificial intelligence and chatbots, two strong trends in digital marketing. The US stat-up claims that its platform is used by 16,000 sales representatives around the world. Among its customers, it includes IBM and Fiat Chrysler.
The objectives of the Start-up
With this new investment, Conversica plans to build additional integrations with other software and develop its partnerships. The company also plans to expand internationally from 2018.
Founder: Ben brigham
The head office : Foster City
Activity: virtual sales assistant
Funding: $ 34 million in December 2016