3 questions for …. Olivier Fécherolle / China is the most dynamic market for Viadeo
Viadeo formalized yesterday the takeover of the Chinese start-up Zaizher, for an undisclosed amount. Present on the Chinese market since 2007 through the acquisition of the Tianji network, Viadeo thanks to this acquisition to strengthen its mobile strategy. Frenchweb looks back, in three questions, on Viadeo’s new strategic axes with Olivier Fécherolle, CEO of Viadeo France.
[FW] Tianji, owned by Viadeo, is the leading professional social network in China. However, it would only have 8 million members out of a total population of 564 million Internet users … How to explain this low percentage?
Olivier Fécherolle: “First of all, Tianji has 14 million members, to which around 1/2 million members are added each month, which represents the most dynamic market for Viadeo. Tianji is the clear leader, although the competitive landscape is intensifying. If we are n ° 1, it is however true that it is a young market with enormous potential. Today, Tianji only targets a portion of the Internet user market: “White Collars” or those with higher education. “
[FW] What are the objectives that Viadeo has set itself through the acquisition of the start-up Zaizher?
Olivier Fécherolle: “The acquisition of Zaizher is an important step in the development of our mobile offer in China. Even more than in Europe, mobile is key to our development in China: Chinese professionals see it as a means of doing business and the mobile market is expected to overtake the United States in the first quarter of 2013 according to a study by Flurry. With Zaizher, we acquire an expert mobile company created by Robert Hsiung, a talented entrepreneur, graduate of Stanford. The Zaizher team will join the Parisian mobile team led by Michel Meyer. “
[FW] After focusing on development in the Chinese market in 2007, which other emerging country will be Viadeo’s next target? Are acquisitions planned?
Olivier Fécherolle: “In addition to France, we are focusing our strategy on countries with significant development potential: China, Russia and Africa. In these geographic areas, we have a local development positioning which allows us to grow and establish ourselves quickly. “