[3 questions à] Audrey Louail: “Ecritel acquired Oxyd with a view to market concentration”

by bold-lichterman

Founded almost 20 years ago, the Ecritel company presents itself as a specialist in the hosting and outsourcing of web and mobile infrastructures and has in particular structured its activity around the specific needs of e-merchants. Ecritel has just announced the acquisition, for an undisclosed amount, of the company Oxyd, specializing in managed hosting, with public companies as its main customer segment.

Thanks to this transaction, Ecritel intends to achieve 17 million euros in turnover for France and pass the 20 million euros mark for its worldwide activity. With 120 employees, the company has entities on several continents and intends to open a subsidiary in New YorK soon.

Details of its development strategy with Audrey Louail, Managing Director from Ecritel.

[FW] Why work specifically with e-merchants?

Photo_Audrey_Louail_2 copyAudrey Louail: “E-merchants have very specific needs in terms of the web. As their activity is 100% on the web, their infrastructures are very critical and require optimal availability and in particular a very good knowledge of their dedicated infrastructure often backed by specific business tools. Our teams are specifically trained in its market e-commerce tools. These players also have availability and scalability constraints that cannot suffer from any latency. Ecritel therefore offers an offer involving service levels (SLA – Service Level Agreement) specially adapted to their uses, very high responsiveness and follow-the-sun teams, all in a highly secure environment that meets environmental standards. Among our references, we can cite: Galeries Lafayette, Sarenza, Aramis auto …

[FW] What is the strategy for the purchase of Oxyd?

Audrey Louail: “A concentration of the market. In a complex technological context, expectations of increasingly specialized services and strong competitive pressure, the cloud professions are evolving. The market has refocused around a few major players, the only ones capable of developing a diversified offer adapted to the variety of uses and needs. “

[FW] Ecritel is present on several continents. What precisely is your international growth strategy?

Audrey Louail: “The location choices of our subsidiaries (Shanghai – Hong Kong – Montreal –Sao Paulo) correspond to three strategic development axes: the potential for local commercial development in areas where there are many large companies, on the main exchange points so as to benefit from very good response times for our customers and finally a team of follow the sun engineers trained and able to intervene in hours days on our customer infrastructures whatever their location. We intend to open a subsidiary in New York this year, where we only have a point of presence and network equipment for the moment ”.

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