[2012-2013] French Parrot’s strategy and projects

by bold-lichterman

Parrot, specialized in the design of wireless accessories for mobile telephony for the general public and automotive manufacturers and suppliers, has just published its 2012 results.

With an annual turnover of 280.5M €, the French company has achieved its objectives of expansion and innovation. The opportunity for FrenchWeb to look back on a year rich in technologies.

parrot headband

  • [Zoom sur] AR.Drone 2, Parrot Zik… Parrot’s star products in 2012

Parrot sold more than 3.1M products in the fourth quarter and its sales increased by 13% to 280.5M € in 2012, i.e. + 4% on a comparable basis. In the fourth quarter, “Consumer Products” represented 60% of the Group’s sales (compared to 54% in Q4 2011), totaling € 132.1 million in sales in 2012 compared to € 133.2 million in 2011. These results were driven, among other things, by the success of [Lire la suite]

  • [Décryptage] A profitable expansion strategy

In addition to product launches, 2012 was also rocked by several acquisitions and partnerships. The group first turned to the professional drone market by acquiring the majority of the capital (57%) of SenseFly, a Swiss start-up based in Lausanne which markets [Lire la suite]

  • [Avenir] What to expect from Parrot in 2013

Parrot’s 2013 strategy revolves around 3 priorities: infotainment, Key Account activities, and international expansion. To do this, the group plans to launch production, during the second half of 2013, of the first two solutions [Lire la suite]

Find all of Parrot’s 4th quarter 2012 results here.
Last December, during LeWeb’12, Frenchweb met Henri Seydoux, the CEO of Parrot: