17,000 euros to write fake reviews on Amazon

by bold-lichterman

The scandal of false positive reviews published on Amazon in the United Kingdom revealed: behind these fraudulent ratings, hides a massive fraud system set up by brands, often Chinese, to better reference their products. Decryption with Pascal Lannoo, Chief Marketing Officer of Net Reviews.

Find the full interview with Pascal Lannoo, Chief Marketing Officer of Net Reviews:

Discover other shows from Decode Media

  • DECODE VC: discover the best investors, their vision, their practices
  • DECODE Exit: how does a business transfer work? Discover the underside of startup sales
  • DECODE CTO: discover the CTOs of the most beautiful French Tech startups and companies
  • HR DECODE: discover the most inspiring HRDs and their best practices
  • Decode of the week: Richard Menneveux and his guests decipher Tech news around the world
  • WildCard: our sniper Joseph Postec shares his look on Tech news in an offbeat tone
  • Silicon Carne: the news of the Valley as seen by Carlos Diaz and his guests