When you launch an application, it is sometimes difficult to succeed in making it known to a large number of people. Besides the old PR technique of trying to get the app mentioned in an article, other methods exist.
- open accounts on the appropriate social networks,
- create an explanatory video,
- launch invitations from the beta version …
To discover all of these tips, here’s a presentation by Amy Miller, who works for the app publishing agency Vigyanix.