13 tips to optimize the marketing of a mobile application

by bold-lichterman

When you launch an application, it is sometimes difficult to succeed in making it known to a large number of people. Besides the old PR technique of trying to get the app mentioned in an article, other methods exist.

For example:

  • open accounts on the appropriate social networks,
  • create an explanatory video,
  • launch invitations from the beta version …

To discover all of these tips, here’s a presentation by Amy Miller, who works for the app publishing agency Vigyanix.

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