What trends for 2015 in the tech sector? According to this study written by Kai Kirkkopelto, from dynamo & sound, several sectors should mark time:
- E-health: still in its infancy, in 2016 this sector will represent a market of 5 billion dollars;
- Electronic wallet: While the giants Apple, Square, and even Google are already key players in mobile payment, banks must adapt to new trends, especially with the current generation. Indeed, 33% of the people who make it up consider that they will not need a bank in the future, and 70% believe that in the next 5 years, the means of payment will be totally different;
- Single-use applications: the trend is towards applications that do not focus on a single function, thus simplifying the user experience by addressing each need through a different application and thus fragmenting the market. Smartphone users between 25 and 44, for example, use an average of 29 apps per month.
- The art of authenticity: to be truly authentic, in the eyes of consumers who are increasingly aware of the facts, requires real involvement on the part of organizations which goes beyond the simple marketing strategy. Brands must show their true colors.