1 billion Android smartphones sold in 2014, a record
Smartphone sales jumped 30% in 2014 according to Strategy Analytics. This growth made it possible to cross a new record of 1.3 billion handsets sold last year. “Emerging markets, such as China and Indonesia, drove the industry’s growth last year and will continue to do so until 2015,” said Linda Sui of Strategy Analytics. Several Chinese brands – Lenovo, Huawei, Xiaomi… – have indeed ramped up last year.
But above all, if Apple yesterday published record quarterly financial results, Google is not left out when it comes to the battle for mobile operating systems.
“Android sold 1 billion smartphones worldwide in 2014, up from 0.8 billion units in 2013, becoming the first smartphone operating system to sell more than 1 billion units in a single year. Of all smartphones sold globally in 2014, Android accounted for a whopping 81% share, and Apple’s iOS remains its only serious threat for now. The latter sold 192.7 million smartphones worldwide in 2014, capturing 15% of the market share, ”adds Neil Mawston, Strategy Analytics.
Far behind, Microsoft accounts for 38.8 million smartphones sold in 2014, a market share of 3%. The other operating systems are content to pick up the crumbs with 0.7% of the market. These figures, however, only represent an overview of sales in volume, not in market value.
According to another study by Strategy Analytics, looking not at operating systems but at manufacturers, Apple was the number one seller of smartphones in the last quarter of the year, tied with Samsung (19 , 6% market share).